BRANDING AND VISUAL STYLE
Mark Kelly has had many years experience working with high profile creative agencies like McCann and Poulters in the North of England. Mark is fascinated by the blend of creativity with technology that Digital Marketing allows. And through his roles he has implemented many Social Media and Online Marketing strategies for national and international name brands. So when Mark decided it was time to set up his own business he knew it was with Digital Marketing that he could make the greatest impression on the industry. Having known Mark for many years he approached John Polley Brand Communications as the obvious choice for developing his company look and brand. Mark wanted a distinctive and yet simple brand that would reflect the image of his business in the Digital Marketing milieu.
Impact of the brand identity
Since the brand was launched Mark has had feedback from both existing clients and new business prospects to the effect that the logo and colour ways look professional and stylish. And the square business cards he uses (at for example, networking events) have actually started conversations!
Mark has used the brand on images (typically containing quotes) he has shared on social media updates. And he has noticed that the branded versus non-branded updates drive more traffic to his website.