BRANDING AND PUBLICITY
Pollards removal and storage are no ordinary removals firm. Realising that many people don't simply want to move all their items of long accumulated furniture and clutter from their old house into their new one, Danny Pollard, the owner, realised that there was a need for customers to take advantage of specialist storage. Customers can move the furniture they need for their new home and store anything they don't want immediately in a secure storage facility provided by Pollards. Clients can take their time to decide if they want to move the items into their new house at a later date.
With an established reputation for providing a quality moving service Danny wanted his company to retain some of the elements of his company brand while presenting their business in a distinctive up to date visual identity.
Danny Pollard approached John Polley Brand Communications to build their customer base through distinctive publicity, a target campaign and a new livery for it's vehicles.